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Business strategy and executive coaching for founders and the wealth advisors who serve them, through transition, growth and scale, in environments where regulation is strict and discretion is non-negotiable.

Who We Work With

Founders, and the private wealth advisors and teams who serve them. Our coaching draws on firsthand experience in the sectors that create today’s founder and family wealth: technology, AI and robotics, and wine and spirits.

Fluent in Regulated Environments

We work inside highly regulated industries, where confidentiality is the baseline, not a feature. Our coaching respects firm policy, supervisory structures and information boundaries from the first session.

Specialty Areas

Team Development

Role clarity, team structure, hiring sequence, conflict resolution, and retention of senior talent in a growing team.

Professional and Leadership Development

One-on-one executive coaching for advisors stepping into team leadership and senior-firm relationships.

Client Acquisition

Pipeline discipline, prospect strategy, referral networks and centers of influence.

Client Service

Deepening existing relationships, multi-generational engagement, and the client experience at ultra-high-net-worth scale.

Signature Program: Goals Accelerated

Engagements are capped so every team receives senior attention.

Our Process

1. Diagnose

Practice assessment, team interviews, goals baseline.

2. Design

A written 90-day plan with measurable objectives.

3. Execute

Weekly sessions, accountability tracking, pipeline reviews.

4. Review

Quarterly progress review against baseline, and plan reset.

Engagement Standards

About

Charlotte Sellès

Charlotte Sellès, Founder. Business strategist and executive coach to wealth management leaders and founders, including guiding a senior private wealth advisor through a firm transition, client onboarding and team build.

Former General Manager at Robert Mondavi Winery, with operating and advisory experience across technology, AI and robotics, and family-owned wine and spirits businesses, all sectors where regulation shapes every decision and discretion is expected. Bilingual English and French. San Francisco.

Contact

Email: charlotte@tassei.co
Phone: 415 726 1827
LinkedIn: charlotte-selles
San Francisco